Most WordPress sites are slow because of what was bolted on to them, not because of WordPress. I build bespoke themes from the ground up in native PHP, HTML5, and CSS — no Elementor, no Divi, no 40-plugin dependency chain holding the layout together.

What I Build

  • Bespoke theme architecture — modular template parts, reusable components, and a clean separation between markup, data, and presentation.
  • Custom post types and taxonomies — structured content models so your editors work with real fields instead of wrestling a page builder.
  • Gutenberg block development — custom blocks and block patterns that match your design system exactly and stay on-brand by default.
  • Performance engineering — deferred assets, zero cumulative layout shift, optimised queries, and object caching where it earns its keep.
  • Migration from page builders — lifting existing sites off bloated builders without losing content, URLs, or search rankings.

How I Work

Themes are version controlled and built from source, with a local development environment that mirrors production. You get a documented codebase, a predictable build pipeline, and a theme any competent developer can pick up after me — no lock-in.

Typical Engagements

  • Replacing a slow, plugin-heavy theme with a lean custom build.
  • Translating a Figma design system into production WordPress templates.
  • Extending an existing theme with custom post types, blocks, and editor tooling.

Frequently Asked Questions

How do you integrate with my internal team? +
I offer embedded developer support or autonomous project delivery models. I integrate with your Slack/Jira, participate in daily standups, and enforce your Git workflow standards.
Who owns the Intellectual Property (IP) and source code? +
You retain 100% ownership of all IP, source code, commit history, and architectural documentation upon creation.

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